The next product in development at Arjuna is ExactCadence and is specifically targeted at optimizing the campaign calendar for nonprofits. Arjuna knows the difficulty in answering the question when to ask whom.
We have proven asking the right amount at the right time increases lift and reduces donor attrition and ExactCadence brings the next step in making fundraising even more efficient for nonprofits.
ExactCadence uses the same data as ExactAsk and ExactDonor to optimize nonprofit resources and maximize donor giving. Arjuna’s A.I. algorithms can calculate not only the best amounts to ask of each donor and the best donors to ask, but also when to solicit gifts from donors.
The goal of all Arjuna products is to increase the Donor Lifetime Value by focusing on individual relationships. DLV can be measured as the dollars donated by an individual less the cost associated with getting those dollars.
ExactAsk targets increasing the annual cash value per donor without a negative impact on retention.