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Tatiana Bertolo

Recent Posts

The 10 Key Objectives of an Annual Fund Manager

March 15, 2016 0 Comments

While all fundraising campaigns, events and efforts are important, none is more critical than the annual fund, which is the cornerstone for the entire fundraising program. And we've summarized the top 10 key objectives an Annual Fund Manager should always have on his or her radar.

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Arjuna News, identifying major donors, cultivating donors up the giving pyramid, securing repeate donors, increase repeat donor amounts, annual fund manager responsibilities

10 Tips for Successful Young Alumni Campaigns

March 9, 2016 0 Comments

Today’s universities need to design and deliver fundraising campaigns that target, attract and engage young alumni – not only to turn them into today’s financial supporters, but even more importantly, to cultivate them into major donors down the road.

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Arjuna News, personalized ask amounts, boost young alumni revenues, boost young alumni engagement, successful young alumni campaigns, online payment processing vendors

8 Best Practices for a Successful Annual Giving Campaign

March 2, 2016 0 Comments

While each fundraising event is important and supports the big picture, running a successful annual giving campaign that connects to the overall strategy is without question one of the hardest things a nonprofit development profession has to do - especially running successful campaigns on a consistent basis.

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Arjuna News, make donating easy, personalized ask amounts for donors, successful annual giving campaigns, donor retention best practices, best practices for annual giving campaigns

Higher Ed: 4 Power Insights to Increase Young Alumni Giving

February 18, 2016 0 Comments

According to the US Census Bureau, the number of young alumni (i.e. Millennials) in the country has skyrocketed to 83.1 million. Forget about the “coming seismic demographic shift” that we have been hearing about for years. It is well underway and starting to take root.

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Arjuna News, increase alumni giving, next generation of american giving, young alumni giving

3 Online Payment Processing Options for Nonprofits

February 10, 2016 0 Comments

Recently, we highlighted 3 key reasons why nonprofits should use an online payment processing tool:

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Arjuna News, online payment processing, online processing tools for nonprofits, online payment processing options

Nonprofits: 3 Reasons Why Online Payment Processing is Essential

February 4, 2016 0 Comments

While there are some ideas from the private sector playbook that nonprofits are wise to avoid -- like giving away a free set of Ginzu Knives with every donation (“but wait, there’s more!”) – there is one tactic in particular that is not just smart, but should be a basic staple: online payment processing.

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