The Commerce Data Advisory Council (CDAC) met at the National Oceanic and Atmospheric Administration (NOAA) on October 29th-30th to build off discussions surrounding environmental data, workforce capabilities to improve data operations, data protection and other Council matters. Dr. Karin Remington, Arjuna’s CSO and CDAC member, presented to the Council on how Arjuna is able to make individual consumer predictions based off of Census Data. Arjuna has the unique ability to help organizations with smaller datasets by supplementing them with Census data (i.e. macro-level geographical data) and then being able to make predictions on their individual consumers, customers or donors – something the Council is very interested in learning more about. You can view Dr. Karin Remington's presentation at the 4:20 mark here.
A sales funnel is typically depicted as a vertical channel with two key zones:
From the outside looking in, the content creation process can seem like a fairly straightforward task that involves producing various digital items, such as email marketing, newsletters, ebooks, report, datasheets, white papers, infographics, and so on.
For many businesses in both the B2B and B2C space, their most critical challenge isn’t adding prospects to their pipeline: it’s converting those leads into customers. Indeed, it’s common for thousands – and sometimes hundreds of thousands – of leads to linger in a database for several weeks or months before they’re engaged; if at all.
Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, nocoltimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results.
Sales funnels are great, practical tools that organizations of all sizes can use to usher prospects into becoming customers – and ideally, into loyal fans and inspired brand evangelists.