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Why Building a Custom Ask Amount Formula isn't the Answer

January 21, 2016 0 Comments

Colleges and universities work very hard throughout the year to maximize annual giving revenues, and ideally, hit their targets: whether that happens to be $2 million, $200,000, or any other specified amount. As long as they reach their goal, they are happy – though of course not complacent, since the next campaign is always around the corner!

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Arjuna News, maximize annual giving revenue, personalized ask amounts

Annual Giving: 5 Tips To Get Millennials To Give Back More

January 13, 2016 0 Comments

A study published last summer in the Journal of Philanthropy confirmed what many university and college development offices have long since known: compared to previous generations, Millennials are far less likely to give back to their alma mater.

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Arjuna News, how to get millennials to give back, how to get millennials to donate more, predicted ask amounts

Annual Giving: How To Get Millennials To Pay It Forward

January 7, 2016 0 Comments

An unexpected and unwelcome irony is playing out in university and college development offices across the country.

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Arjuna News, university annual giving, annual giving from millennials, how to get millennials to donate more

Arjuna's Top 5 Marketing Blog Posts of 2015

December 28, 2015 0 Comments

We hope you had a fantastic 2015! As you probably know, a lot can change in the digital marketing world over the course of a year, so we wanted to highlight our best and most popular marketing blog posts of 2015. Articles range from predictive lead scoring to how nonprofits can generate more donor revenue - take a look below:

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Arjuna News, monetize your Facebook page, how to increase annual giving, digital marketing in 2015, the inbound marketing puzzle, why predictive lead scoring is essential for sales

Nonprofits: Top 5 Marketing Predictions for 2016

December 22, 2015 0 Comments

As we get ready to say farewell to 2015 and embrace 2016, at Arjuna we feel this is the ideal time to take a step back, gaze into our crystal ball, and see what trends, dynamics and developments will shape the year ahead in the nonprofit marketing-fundraising world.

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Arjuna News, top marketing predictions for 2016, nonprofits and big data, predicted ask amounts for nonprofits

How To Turn End-of-Year Donors into Active Long-Term Donors

December 16, 2015 0 Comments

While millions of people across the country refer to this special time of year as the Holiday Season, nonprofits use another term that connotes a rather different kind of significance: Giving Season.

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Arjuna News, how to increase donor revenue during the holidays, seasonal giving campaigns, generating more revenue from your end-of-year camp, the season of giving more

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