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How Can Marketers Turn Free Users Into Paying Customers?

June 9, 2015 1 Comment

In the endless race to get and stay on their prospects’ radar screens, many companies offer free services. However, while this strategy can be used to build a community and publicize a brand, it doesn’t necessarily translate into what companies ultimately need to survive: revenues. Indeed, Totango’s research on SaaS conversions revealed that only 20% of free trial users ever become paying customers.

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