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4 Ways Traditional Customer Segmentation Has Failed Marketers

April 20, 2015 0 Comments

Traditional customer segmentation is yesterday’s news. Once considered the cornerstone of marketing campaigns, the old models of segmentation now look like cardboard cut-outs against a 3D landscape. Social media and Big Data now give us the tools and the information to reach farther into the minds, hearts and pocketbooks of today’s consumer.

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