Blog

Arjuna's CTSO Joins The ProjectCSGirls National Gala Event

June 13, 2015 0 Comments

ProjectCSGirls, a national youth-driven 501 (c)(3) nonprofit that works to close the tech gender gab through running a national computer science competition for middle school girls and workshops around the country, held their annual National Gala event on June 6th and 7th at George Mason University. The competition challenges girls to be makers and use tech to develop projects with social impact, empowering them to pursue technology and confidently step forward into a field as male-dominated as computer science. ProjectCSGirls, has reached over 500 girls this year through the competition and over 400 girls through their regional computer science workshops.
 
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Arjuna News, Dr. Karin Remington, ProjectCSGirls, Arjuna Solutions

Arjuna's CRO Recognized With Georgetown Award

May 17, 2015 0 Comments

We’re so proud of Steve Goodman, Arjuna Solutions' Chief Relationship Officer, who was recognized with an Excellence in Teaching Award for the 2014-2015 academic year at Georgetown University. Steve has a been a professor within Georgetown’s Sports Industry Management (SIM) graduate program since 2010, teaching classes such as “Sports Marketing Strategies, Sports Leadership, Management & Entrepreneurship, and Sales, Promotion & Revenue Generation”. Steve has elevated the SIM program with his unwavering commitment and contributions through educating, challenging, mentoring and inspiring his students.

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Predictive Analytics, Arjuna News, Steve Goodman, Arjuna, Arjuna Solutions

Breaking Down DC Inno's State of Innovation

May 11, 2015 0 Comments

Washington D.C. is quickly turning into a major technological hub. On Wednesday, May 7th, D.C.’s best and brightest in technology came together for the second annual State of Innovation. Arjuna Solution's Chief Technology Officer, Dr. Karin Remington, was amongst the distinguished panelists. The panels discussed the region’s innovation ecosystem and some of the specific topics discussed included:

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Arjuna News, DCtech, Karin Remington, state of innovation, Arjuna, Arjuna Solutions, DC inno

Highlights From CDAC's Inaugural Meeting

May 3, 2015 0 Comments

Arjuna Solutions’ Dr. Karin Remington joined a panel of 19 technology and data leaders for the Commerce Department's Data Advisory Council's (CDAC) inaugural meeting. Panel members from PayPal, Google, IBM, LinkedIn, Microsoft and others provided recommendations to the Commerce department on ways it can revolutionize its data. The two day meeting held at Google offices in Washington, D.C. produced an open dialog designed to enable public and private sectors the ability to speak freely on the topic of data. The goal of this and future meetings is for the Commerce Department to incorporate the private and public sector’s best data practices with the goal of leading them to new insights, innovation, and jobs.

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Arjuna News, CDAC, Commerce Data Advisory Council, Karin Remington, return on investment for data, data dissemination, user operability, Arjuna Solutions

Arjuna Solutions Around Town

April 8, 2015 0 Comments

Last month was quite busy for Arjuna Solutions as team members were scattered throughout Washington, D.C. holding speaking engagements at a local university and at an educational conference. In particular, Arjuna’s Marketing & Sales Manager, Tatiana Bertolo, was invited to speak to George Washington University (GWU) undergraduate students and Masters of Business Administration (MBA) students on “The Power of Predictive Personas”. The presentation was well received by students as they began to understand the importance of using predictive analysis to create customer segments (i.e. “personas") in order to build marketing and communication strategies and tactics that specifically target these personas.

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Arjuna News, George Washington University, Arjuna Academy, Arjuna Solutions, SEME, predictive personas

What Predictive Market Segmentation Means For You

April 2, 2015 0 Comments

Have you run an internet search today, opened your e-mail, or shopped online? If so, you’ve likely been influenced by sophisticated market segmentation. If you were looking for auto repair, for instance, your search engine knew to put local service stations at the top of the list, and may have even recommended locations specializing in your make of car. The vast internet data engines are constantly concocting the best recommendations to deliver you – the potential buyer – directly to the digital doorstep of your best-fit seller. You save time, the sellers saves marketing dollars by serving up ads to only the most likely prospects. This predictive market segmentation aims to deliver a win-win experience to both you, the consumer, and the marketer hoping to gain your business.

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Arjuna News, Persanalytix®, predictive market segmentation, market segmentation, Arjuna, Arjuna Solutions

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