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Predictive Lead Prioritization Helps B2C Businesses Succeed

June 30, 2015 0 Comments

In order to get to the next stage of growth, some B2C companies have started borrowing a tactic from the B2B lead generation playbook by using Predictive Lead Scoring (PLS) to rank their prospects or leads, and determine the best engagement strategy.

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Predictive Analytics, Arjuna News, B2C marketing, propensity to convert, predictive lead prioritization

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