You’ve crafted a powerful message, sure to engage your audience. The e-mail is well-written, nicely laid out, and carefully designed to hit all the important criteria of an effective e-mail (click the following link to visit our "8 Steps for Effective Engaging Emails" blog article]. Now it’s time to make what may be the most important decision of all: When should you time your emails? Despite all the things you’ve done right, if it doesn’t get opened and read, it’s a flop. Timing – it turns out – is everything.