Blog

What Drives the 3 R's of Marketing Success?

April 29, 2015 0 Comments

Remember when kids were sent off to school for the 3 R’s: Reading, (w)Riting and Rithmetic? If you’re a marketer, you’re likely looking at some different – but equally important – R’s to measure the success of your campaign: Revenue, Response Rate, and Reduction in overall marketing cost.

Read More

Arjuna News, direct marketing solution, marketing success using predictive analytics, predictive analytics for marketers, big data for marketers

Topics