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Personality Type Drives Social Media Engagement

March 11, 2015 2 Comments

Do you know who makes up your social media audience? When you communicate through social media, who is listening? What types of people are inclined to participate in social media engagement? It turns out that there are a number of factors that influence whether or not a person interacts with social media, how often they tune in and even which platforms they use. There’s even some science helping us understand who might be listening.

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Arjuna News, social media engagement, social media audience, Myers Briggs, personality groups, extrovert, introvert, personality type

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