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Propensity's Role in Predicting Human Behavior

September 1, 2014 0 Comments

Is it true Propensity Scores can predict human behavior? Yes, absolutely – let me explain. In marketing analytics, propensity scores refer to a person’s natural tendency or disposition to respond to direct marketing campaigns. Therefore, it can predict human behavior, which in turn can help marketers craft personalized messages that increase the ROI of direct marketing campaigns (click here to read through our first series on propensity scores).

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Arjuna News, marketing analytics, human behavior, personalized messages, causation, data mining model, big data, increase conversions, propensity scores, direct marketing campaigns, correlation

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