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Propensity's Role in Predicting Human Behavior

September 1, 2014 0 Comments

Is it true Propensity Scores can predict human behavior? Yes, absolutely – let me explain. In marketing analytics, propensity scores refer to a person’s natural tendency or disposition to respond to direct marketing campaigns. Therefore, it can predict human behavior, which in turn can help marketers craft personalized messages that increase the ROI of direct marketing campaigns (click here to read through our first series on propensity scores).

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Arjuna News, marketing analytics, human behavior, personalized messages, causation, data mining model, big data, increase conversions, propensity scores, direct marketing campaigns, correlation

The Importance of Understanding Your Customers

April 27, 2014 0 Comments

The key to understanding your customers lies in a business’s ability to deliver a message that motivates, moves and resonates with individuals. This can rarely be achieved through generic mass-mailing campaigns. Companies that are most effective in influencing customers’ attitudes, views and behavior, are those that succeed in applying the advice of the Roman statesman Cicero and think the customer’s thoughts, feel the customer’s feelings and speak the customer’s words through their marketing campaigns.

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personalized marketing campaigns, Arjuna News, marketing analytics, target marketing, direct mail, mass-mailing campaigns, Direct Marketing, marketing campaigns, personality-based analytics, customer data analytics, understanding your customer, Customer Intelligence, increase customer profitability, Predictive Analytics for Direct Marketing, persuading the customer

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