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Why Building a Custom Ask Amount Formula isn't the Answer

January 21, 2016 0 Comments

Colleges and universities work very hard throughout the year to maximize annual giving revenues, and ideally, hit their targets: whether that happens to be $2 million, $200,000, or any other specified amount. As long as they reach their goal, they are happy – though of course not complacent, since the next campaign is always around the corner!

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Arjuna News, maximize annual giving revenue, personalized ask amounts

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