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8 Best Practices to Maximize ROI from Predictive Analytics

June 2, 2015 0 Comments

Back in 2010, Forbes.com forecasted that something new and interesting called predictive analytics was emerging as a “game changer.” Well, fast forward a handful of years, and we can easily see that the prediction was an understatement – because predictive analytics hasn’t just changed the game for marketing professionals: it has fundamentally reinvented it.

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