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How Do Propensity Scores Lead to Personalized Content? (Part 4/4)

July 10, 2014 0 Comments

Personalized content is the missing link between propensity scores and executing successful marketing campaigns. As discussed in the first 3 parts of our Propensity Series, the use of Propensity Scores is a marketer’s golden ticket to paradise because it has proven to increase an organization’s bottom line in two ways:

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Predictive Analytics for Nonprofits, Arjuna News, personas, high-value donors, propensity data, propensity score data, personalized campaigns, personalized content, personalized solutions, predictive algorithms, propensity scores

How Propensity Scores Can Increase Your Revenue (Part 2)

June 15, 2014 0 Comments

Propensity Scores should be your breakthrough marketing technology. Why? Well, your ability as a marketer to understand your customer’s behavior before he or she makes an online purchasing decision puts the ball back in your court. The problem is customers have total control over their purchasing decision by using the web to research, compare and interact with others. And as marketers, we haven’t had the capability to connect the dots from all of the customer data being collected across disparate sources; therefore, we haven’t been able to effectively respond to customers as unique individuals. However, propensity scores help you solve this problem by identifying why each of your customers purchases your product or not. As a result, you can take back control and increase revenues by implementing the propensity scores below into your marketing analytics program:

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Predictive Analytics, Predictive Analytics for Nonprofits, Arjuna News, target marketing, direct mail, propensity scorest, Direct Marketing, propensity score data, customer data analytics, understanding your customer, Customer Intelligence, Predictive Analytics for Direct Marketing

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