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Arjuna Solutions Using Census' New CitySDK Data To Fuel Predictions

July 17, 2015 0 Comments

Arjuna Solutions is now using the Census Bureau’s CitySDK to help fuel its predictive analytics software. CitySDK is a new application developed by the Census Bureau that allows companies to utilize massive amounts of Census data through a direct API connection. Arjuna's predictive analytics software now has access to one of the most accurate and comprehensive datasets about American consumers and the communities in which they live.

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Arjuna News, predictive analytics software, how to influence consumer with marketing, predict consumer behavior, CitySDK

Is Your Marketing Content Turning Leads Into Sales?

December 9, 2014 0 Comments

The phrase “Content is King” continues to be a major buzzword in our daily lives, but being able to measure marketing content and truly understand its bottom line effect is still a mystery for so many organizations. Content is only “King” when it’s the driving factor that turns leads into sales. To get to “King” status, you must couple your content with a marketing analytics platform because it will provide you with actionable insights into your customers and prospects making it much easier to create your next set of targeted marketing campaigns. But first, let’s define “marketing analytics”:

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targeted marketing campaigns, Arjuna News, customer lifetime value, churn rate, marketing analytics platform, predictive analytics software, A/B conversion rates, measure content effectiveness, social media replies, Content is king, improve content effectiveness, bounce rates, predictive personas

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