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How To Supercharge Your Email Marketing w/ Predictive Analytics

November 19, 2014 0 Comments

Email Marketing has never been more alive than it is today – it’s simply the most effective way to keep customers and prospects engaged with your organization. But, as marketers, your most time-consuming task is creating an email list of people that should be targeted with a specific campaign that will generate a desired outcome, whether it’s increased revenue, donations, purchases, or clicks. You find yourself slicing and dicing your customer base for hours, trying to come up with the perfect list. A marketer’s dream is being able to quickly segment a customer base into healthy email lists, but according to the Marketing Sherpa 2013 Email Marketing Benchmark Report:

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Predictive Analytics, customer base, Arjuna News, marketing dollars, personas, profitable email lists, email marketing, marketing messages

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