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Looking for Better Target Marketing With Your Own Data?

May 13, 2015 0 Comments

It’s just as true in marketing as in real life: If you try to be all things to all people, you’ll end up spending more resources for fewer results. With the massive reach of the internet, it’s tempting to blast messages through e-mails and social media, hoping to catch customers and prospects through sheer volume. But this approach can cause several problems:

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Arjuna News, personality-based analytics, better target marketing, propensity scores for marketers, cost-effective marketing, predictive analytics for marketers

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