We hope you had a fantastic 2015! As you probably know, a lot can change in the digital marketing world over the course of a year, so we wanted to highlight our best and most popular marketing blog posts of 2015. Articles range from predictive lead scoring to how nonprofits can generate more donor revenue - take a look below:
Over the last several years, conventional marketing and sales strategy has transitioned from an outbound-based approach to an inbound-based approach. The former focuses on repeatedly pushing messages to mass audiences through ongoing promotions, advertising, public relations and sales campaigns. The latter involves attracting target audiences by creating and publishing compelling and engaging content that builds a relationship.