An ANA Nonprofit Federation Keynote address from Michael Gorriarán, President of Arjuna Solutions.
The demand for nonprofit services is steadily increasing, widening the gap between societal needs and the resources available from government and business. This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates. Meanwhile, even though fundraisers understand the value of omnichannel fundraising, their core direct mail channel is being subjected to labor and materials cost increases of 15%-20% this year. During this keynote, Michael Gorriarán discusses how leading nonprofits are mitigating the effects of inflation and the recession, including tools such as Behavioral Economics Modeling and advanced Artificial Intelligence Services to improve giving levels, sustain participation rates, and lower the cost per dollar raised.