Individualized Ads Likely Coming Sooner Than You Think

November 17, 2016 0 Comments

Hearing the term “individualized ads” may make you think immediately of sci-fi movies and TV shows like Minority Report or Black Mirror. It’s so commonly depicted it could almost be considered a science fiction trope: A futuristic world where as you’re walking down the street, advertisements speak to you and you alone, even knowing your name. While they likely won’t look exactly like this and, in the near future at least, won’t happen while you’re walking down the street, internet- and TV-based individualized ads are right around the corner.

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Nonprofits: 5 Critical Steps To Choosing the Right Marketing Agency

April 28, 2016 0 Comments

Nonprofits often find it valuable to work with a marketing agency to design and execute various programs and campaigns, or possibly work at a higher level on vision and strategy. However, while some nonprofits reap impressive rewards from these relationships, others find the experience underwhelming, or in some cases, fruitless.

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Predictive Analytics, Arjuna News, data collection for nonprofits, choosing the right marketing agency, how to contact marketing agencies

5 Reasons Why Nonprofits Need Advanced Analytical Capabilities

April 26, 2016 0 Comments

Like all other organizations -- including those in the private and public sector -- nonprofits have to strategically and astutely separate essential investments, with those that are valuable and useful, yet not necessarily “must-haves”.

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Arjuna News, advanced analytics for nonprofits, generate personalized ask amounts, identify major donors

Nonprofits: 5 Ways to Get the MOST Out of Mid-Level Donors

April 21, 2016 0 Comments

It goes without saying -- but we will say it anyway just in case -- that nonprofits need to maximize contributions from their major donors.

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Arjuna News, how to increase revenue from mid-level donors, how to engage mid-level donors, get the most out of mid-level donors, get more money out of existing donors

Personalized Ask Amounts for your Giving Tuesday Campaigns

April 13, 2016 0 Comments

Spring has sprung, which means that days are getting longer, temperatures are rising, kids are craving summer vacation, and smart nonprofits are already planning for “Giving Tuesday”, which as we all know will arrive in a proverbial blink of an eye -- as it always does!

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Arjuna News, personalized ask amounts, successful Giving Tuesday campaigns, how to increase revenue from Giving Tuesday campai, personalized ask amounts for Giving Tuesday campai

Understanding the Giving Habits of Millennials

April 7, 2016 0 Comments

In America, Millennials now account for more than $1 trillion in consumer spending. By 2025, Millennials will comprise up to 75 percent of the work force. They are also set to make up about one in every three adults in the United States by 2020.

It’s little surprise then, that Millennials have become a significant target demographic for charities and nonprofit organizations. However, strategies that have been effective for decades for eliciting donations from Baby Boomers and Generation Xers are not as effective when it comes to connecting with Millennial donors.

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