Nonprofits often find it valuable to work with a marketing agency to design and execute various programs and campaigns, or possibly work at a higher level on vision and strategy. However, while some nonprofits reap impressive rewards from these relationships, others find the experience underwhelming, or in some cases, fruitless.
Like all other organizations -- including those in the private and public sector -- nonprofits have to strategically and astutely separate essential investments, with those that are valuable and useful, yet not necessarily “must-haves”.
It goes without saying -- but we will say it anyway just in case -- that nonprofits need to maximize contributions from their major donors.
Spring has sprung, which means that days are getting longer, temperatures are rising, kids are craving summer vacation, and smart nonprofits are already planning for “Giving Tuesday”, which as we all know will arrive in a proverbial blink of an eye -- as it always does!
Across the country, nonprofits are implementing inbound marketing practices to increase donor revenue, engage with current donors and find new donors interested in their mission or cause.
By this time, every nonprofit organization – regardless of size or mandate -- should have a Facebook page that features a steady stream of quality, relevant content such as campaign updates, photos of volunteers, event listings, contests, inspiring messages and quotes, and the list goes on.