In the nonprofit world, the phrase “fundraising trends” often triggers one of two responses: excitement in organizations that are primed and ready to reap the rewards, and apprehension in organizations that sense they must brace for impact as donation dollars invariably flow elsewhere. And to a large extent, many organizations are somewhere in the middle: ahead of the curve on some fronts, and behind it on others.
Colleges and universities work very hard throughout the year to maximize annual giving revenues, and ideally, hit their targets: whether that happens to be $2 million, $200,000, or any other specified amount. As long as they reach their goal, they are happy – though of course not complacent, since the next campaign is always around the corner!
A study published last summer in the Journal of Philanthropy confirmed what many university and college development offices have long since known: compared to previous generations, Millennials are far less likely to give back to their alma mater.
An unexpected and unwelcome irony is playing out in university and college development offices across the country.
We hope you had a fantastic 2015! As you probably know, a lot can change in the digital marketing world over the course of a year, so we wanted to highlight our best and most popular marketing blog posts of 2015. Articles range from predictive lead scoring to how nonprofits can generate more donor revenue - take a look below:
As we get ready to say farewell to 2015 and embrace 2016, at Arjuna we feel this is the ideal time to take a step back, gaze into our crystal ball, and see what trends, dynamics and developments will shape the year ahead in the nonprofit marketing-fundraising world.