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Posted by Tatiana Bertolo on November 19, 2014 0 Comments

Email Marketing has never been more alive than it is today – it’s simply the most effective way to keep customers and prospects engaged with your organization. But, as marketers, your most time-consuming task is creating an email list of people that should be targeted with a specific campaign that will generate a desired outcome, whether it’s increased revenue, donations, purchases, or clicks. You find yourself slicing and dicing your customer base for hours, trying to come up with the perfect list. A marketer’s dream is being able to quickly segment a customer base into healthy email lists, but according to the Marketing Sherpa 2013 Email Marketing Benchmark Report:

"52% of marketers say they have a great need to improve email marketing database segmentation.”

Many marketers take the easy route by sending an email blast to their entire customer base or prospect list, however, by doing this, you’re not able to create a personalized experience. More importantly, if you continue to send messages to customers (or prospects) who are not interested in that particular offer, then you run the risk of losing them, and as a result, you’ve wasted precious marketing dollars. So, you’re always asking yourself- “Did I send that offer to the wrong customers?” or “Did I need to send that customer a promotion?” To overcome this, marketers need to create profitable email lists- lists that contain people who are likely to respond to a similar marketing message.

Easier said than done, right? Well, it can be that easy using predictive analytics. Persanalytix®, our patented predictive analytics platform, gives you a way of knowing what your customers are looking for and what offer/message they would respond to. Using sophisticated algorithms, our technology analyzes all of the marketing messages you've sent to a customer or prospect and how they responded. Because our machines read the messages you've sent, we know what each customer is interested in and what incentives motivate them to buy. Best of all, it evens segments your customers for you into “personas”- groups of people that are likely to respond to a specific marketing message based upon their interests, personality and inner motivations. By using our platform, you won't have to waste any more time second-guessing your lists, and you can spend more time focused on personalizing, not segmenting.

Our patented predictive analytics technology can supercharge your email marketing by creating high-quality “profitable” lists – lists that will increase your bottom line quickly and cost-effectively. Not only does Persanalytix® segment your base into personas, but it also helps you write a more targeted and effective message.

Download our free e-book to find out more!

customer base, Arjuna News, marketing dollars, personas, profitable email lists, marketing messages, Direct Marketing, Artificial Intelligence

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