Although Millennials are often saddled with a bad rap for being entitled and self-involved, this is a generation that has consistently proved itself to be anything but. In addition to having strong values and being driven to succeed, Millennials are also one of the most educated of all generations. They have also shown themselves to be surprisingly generous, provided your campaign takes the right approach in terms of connecting with them.
Texas PBS affiliate station KLRU faced a challenge familiar to many non-profits: The station wanted to boost donations, but was limited in the resources and staff time it could dedicate to making and implementing a plan.
KLRU had recently seen growth among their major donors, but not the same expansion among “viewers like you” — that is, the small- and mid-level donors. Working with ExactAsk, KLRU was able to grown its donations by 76 percent using just four hours of staff time. Here’s how they did it.
The stereotype of the entitled, unengaged Millennial is a frequent trope, but a look at the numbers paints a different picture. In 2014, 84 percent of Millennials made a charitable donation and the average gift amount was $481.
Across the country, nonprofits are implementing inbound marketing practices to increase donor revenue, engage with current donors and find new donors interested in their mission or cause.
By this time, every nonprofit organization – regardless of size or mandate -- should have a Facebook page that features a steady stream of quality, relevant content such as campaign updates, photos of volunteers, event listings, contests, inspiring messages and quotes, and the list goes on.
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While all fundraising campaigns, events and efforts are important, none is more critical than the annual fund, which is the cornerstone for the entire fundraising program. And we've summarized the top 10 key objectives an Annual Fund Manager should always have on his or her radar.