Today’s universities need to design and deliver fundraising campaigns that target, attract and engage young alumni – not only to turn them into today’s financial supporters, but even more importantly, to cultivate them into major donors down the road.
While each fundraising event is important and supports the big picture, running a successful annual giving campaign that connects to the overall strategy is without question one of the hardest things a nonprofit development profession has to do - especially running successful campaigns on a consistent basis.
According to the US Census Bureau, the number of young alumni (i.e. Millennials) in the country has skyrocketed to 83.1 million. Forget about the “coming seismic demographic shift” that we have been hearing about for years. It is well underway and starting to take root.
Recently, we highlighted 3 key reasons why nonprofits should use an online payment processing tool:
While there are some ideas from the private sector playbook that nonprofits are wise to avoid -- like giving away a free set of Ginzu Knives with every donation (“but wait, there’s more!”) – there is one tactic in particular that is not just smart, but should be a basic staple: online payment processing.
In the nonprofit world, the phrase “fundraising trends” often triggers one of two responses: excitement in organizations that are primed and ready to reap the rewards, and apprehension in organizations that sense they must brace for impact as donation dollars invariably flow elsewhere. And to a large extent, many organizations are somewhere in the middle: ahead of the curve on some fronts, and behind it on others.