We’re so proud of Steve Goodman, Arjuna Solutions' Chief Relationship Officer, who was recognized with an Excellence in Teaching Award for the 2014-2015 academic year at Georgetown University. Steve has a been a professor within Georgetown’s Sports Industry Management (SIM) graduate program since 2010, teaching classes such as “Sports Marketing Strategies, Sports Leadership, Management & Entrepreneurship, and Sales, Promotion & Revenue Generation”. Steve has elevated the SIM program with his unwavering commitment and contributions through educating, challenging, mentoring and inspiring his students.
Washington D.C. is quickly turning into a major technological hub. On Wednesday, May 7th, D.C.’s best and brightest in technology came together for the second annual State of Innovation. Arjuna Solution's Chief Technology Officer, Dr. Karin Remington, was amongst the distinguished panelists. The panels discussed the region’s innovation ecosystem and some of the specific topics discussed included:
Arjuna Solutions’ Dr. Karin Remington joined a panel of 19 technology and data leaders for the Commerce Department's Data Advisory Council's (CDAC) inaugural meeting. Panel members from PayPal, Google, IBM, LinkedIn, Microsoft and others provided recommendations to the Commerce department on ways it can revolutionize its data. The two day meeting held at Google offices in Washington, D.C. produced an open dialog designed to enable public and private sectors the ability to speak freely on the topic of data. The goal of this and future meetings is for the Commerce Department to incorporate the private and public sector’s best data practices with the goal of leading them to new insights, innovation, and jobs.
Last month was quite busy for Arjuna Solutions as team members were scattered throughout Washington, D.C. holding speaking engagements at a local university and at an educational conference. In particular, Arjuna’s Marketing & Sales Manager, Tatiana Bertolo, was invited to speak to George Washington University (GWU) undergraduate students and Masters of Business Administration (MBA) students on “The Power of Predictive Personas”. The presentation was well received by students as they began to understand the importance of using predictive analysis to create customer segments (i.e. “personas") in order to build marketing and communication strategies and tactics that specifically target these personas.
Have you run an internet search today, opened your e-mail, or shopped online? If so, you’ve likely been influenced by sophisticated market segmentation. If you were looking for auto repair, for instance, your search engine knew to put local service stations at the top of the list, and may have even recommended locations specializing in your make of car. The vast internet data engines are constantly concocting the best recommendations to deliver you – the potential buyer – directly to the digital doorstep of your best-fit seller. You save time, the sellers saves marketing dollars by serving up ads to only the most likely prospects. This predictive market segmentation aims to deliver a win-win experience to both you, the consumer, and the marketer hoping to gain your business.