According to a Harvard Business Review article, “knowledge workers waste up to 50% of time (1) hunting for data, (2) identifying and correcting errors, and (3) seeking confirmatory sources for data they do not trust.” By not having a data quality system in place, your organization may lose donors or customers or fail to acquire new prospects, which hurts the bottom line. Here's an example:
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Even Amazon.com founder and CEO, Jeff Bezos, has the term “data quality” spelled out on sticky notes all over his Ferrari. Amazon’s data-centric customer strategy is the x-factor strategy that all CEO’s want to emulate. It was no easy task for Bezos to get there, and it continues to be his top priority today.