Why Overlooking Data Quality Will Hurt Your Bottom Line

August 5, 2014 0 Comments

According to a Harvard Business Review article, “knowledge workers waste up to 50% of time (1) hunting for data, (2) identifying and correcting errors, and (3) seeking confirmatory sources for data they do not trust.” By not having a data quality system in place, your organization may lose donors or customers or fail to acquire new prospects, which hurts the bottom line. Here's an example:

Read More

customer data, dirty data, Arjuna News, donors unsubscribing, data integrity, email fatigue, overlooking data quality, direct marketing scenarios, data sources, data quality system, Direct Marketing

Why A Data Quality Plan Can Fuel Your Bottom Line

July 21, 2014 0 Comments

Even founder and CEO, Jeff Bezos, has the term “data quality” spelled out on sticky notes all over his Ferrari. Amazon’s data-centric customer strategy is the x-factor strategy that all CEO’s want to emulate. It was no easy task for Bezos to get there, and it continues to be his top priority today.

Read More

dirty data, Arjuna News, data-centric customer strategy, unstructured data, data quality plan, critical data, cloud-based analytical software