Effective e-mail campaigns are dynamic and interactive. You have mere moments to grab the reader’s attention and, once you have it, you want to engage the reader for as long as possible. While finding the right formula for your brand and audience may take some experimenting, there are some tried and true techniques you can use to raise the chances that your communications will be opened and, more importantly, move the reader to take the next step.
Email Marketing has never been more alive than it is today – it’s simply the most effective way to keep customers and prospects engaged with your organization. But, as marketers, your most time-consuming task is creating an email list of people that should be targeted with a specific campaign that will generate a desired outcome, whether it’s increased revenue, donations, purchases, or clicks. You find yourself slicing and dicing your customer base for hours, trying to come up with the perfect list. A marketer’s dream is being able to quickly segment a customer base into healthy email lists, but according to the Marketing Sherpa 2013 Email Marketing Benchmark Report: