A study published last summer in the Journal of Philanthropy confirmed what many university and college development offices have long since known: compared to previous generations, Millennials are far less likely to give back to their alma mater.
A study published last summer in the Journal of Philanthropy confirmed what many university and college development offices have long since known: compared to previous generations, Millennials are far less likely to give back to their alma mater.
Arjuna News, how to get millennials to give back, how to get millennials to donate more, predicted ask amounts