Why Predictive Lead Scoring is Essential For Sales & Marketing

October 14, 2015 0 Comments

For many businesses in both the B2B and B2C space, their most critical challenge isn’t adding prospects to their pipeline: it’s converting those leads into customers. Indeed, it’s common for thousands – and sometimes hundreds of thousands – of leads to linger in a database for several weeks or months before they’re engaged; if at all.

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