PBS Stations: Boosting Fundraising Through Personalized Ask Amounts

April 4, 2016 0 Comments

Texas PBS affiliate station KLRU faced a challenge familiar to many non-profits: The station wanted to boost donations, but was limited in the resources and staff time it could dedicate to making and implementing a plan.

KLRU had recently seen growth among their major donors, but not the same expansion among “viewers like you” — that is, the small- and mid-level donors. Working with ExactAsk, KLRU was able to grown its donations by 76 percent using just four hours of staff time. Here’s how they did it.

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Arjuna News, how to increase donor revenue, personalized ask amounts for donors, boosting fundraising efforts

7 Reasons Why Nonprofits are Implementing Inbound Marketing

March 30, 2016 0 Comments

Across the country, nonprofits are implementing inbound marketing practices to increase donor revenue, engage with current donors and find new donors interested in their mission or cause.

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Arjuna News, how to increase donor revenue, increase donor engagement, nonprofits are implementing inbound marketing

5 Marketing Tips To Increase Donor Revenue

October 7, 2015 0 Comments

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, nocoltimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results.

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Arjuna News, how to increase donor revenue, marketing and fundraising tips for nonprofits, uncover more donor revenue

Arjuna Launches A New Nonprofit Division!

September 17, 2015 0 Comments

We're thrilled to announce that we've launched a new division specifically for nonprofits called ExactAsk ("the science of donation maximization").

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Arjuna News, Donation Maximization, how to increase donor revenue, ExactAsk, predicted ask amounts, a predictive analytics solution for nonprofits