How Propensity Scores Increase your Bottom Line (Part 1)

May 19, 2014 0 Comments

As executives, entrepreneurs and marketers, we’re constantly trying to find innovative ways to increase revenues, cut costs, and increase customer profitability. And with so much information rushing in from CRM systems, email marketing, call centers, web analytics, and more, a lot of marketers are looking to cash in using predictive analytics and big data.

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