Individualized Ads Likely Coming Sooner Than You Think

November 17, 2016 0 Comments

Hearing the term “individualized ads” may make you think immediately of sci-fi movies and TV shows like Minority Report or Black Mirror. It’s so commonly depicted it could almost be considered a science fiction trope: A futuristic world where as you’re walking down the street, advertisements speak to you and you alone, even knowing your name. While they likely won’t look exactly like this and, in the near future at least, won’t happen while you’re walking down the street, internet- and TV-based individualized ads are right around the corner.

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