PBS Stations: Boosting Fundraising Through Personalized Ask Amounts

April 4, 2016 0 Comments

Texas PBS affiliate station KLRU faced a challenge familiar to many non-profits: The station wanted to boost donations, but was limited in the resources and staff time it could dedicate to making and implementing a plan.

KLRU had recently seen growth among their major donors, but not the same expansion among “viewers like you” — that is, the small- and mid-level donors. Working with ExactAsk, KLRU was able to grown its donations by 76 percent using just four hours of staff time. Here’s how they did it.

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Arjuna News, personalized ask amounts for donors, boosting fundraising efforts, Marketing

7 Reasons Why Nonprofits are Implementing Inbound Marketing

March 30, 2016 0 Comments

Across the country, nonprofits are implementing inbound marketing practices to increase donor revenue, engage with current donors and find new donors interested in their mission or cause.

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Arjuna News, increase donor engagement, nonprofits are implementing inbound marketing, Marketing

3 Online Payment Processing Options for Nonprofits

February 10, 2016 0 Comments

Recently, we highlighted 3 key reasons why nonprofits should use an online payment processing tool:

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Arjuna News, online processing tools for nonprofits, online payment processing options, Marketing

How charity:water is Winning the Hearts & Wallets of Donors

November 12, 2015 0 Comments

While selling a product or service in a competitive marketplace can be a challenge, it is a proverbial walk in the park compared to what most non-profit organizations experience as they strive and, indeed, often struggle to capture the hearts and wallets of their donor base.

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Arjuna News, Maximize Fundraising, donor capacity, donor willingness, Marketing

5 Marketing Tips To Increase Donor Revenue

October 7, 2015 0 Comments

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, nocoltimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results.

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Arjuna News, marketing and fundraising tips for nonprofits, uncover more donor revenue, Marketing

Arjuna Launches A New Nonprofit Division!

September 17, 2015 0 Comments

We're thrilled to announce that we've launched a new division specifically for nonprofits called ExactAsk ("the science of donation maximization").

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Arjuna News, Donation Maximization, Maximize Fundraising, predicted ask amounts, a predictive analytics solution for nonprofits, Marketing