As you well know, the world wide web is a gathering of millions of users around the globe. As you launch your marketing program, it would seem this huge audience is just waiting to hear about your latest project, worthy cause or engaging life philosophy. If only you could find that great, big megaphone. Blast your message far enough, and surely it will meet enough ready eyes to move your initiative forward: Superbowl reach at a budget you can afford.
The key to understanding your customers lies in a business’s ability to deliver a message that motivates, moves and resonates with individuals. This can rarely be achieved through generic mass-mailing campaigns. Companies that are most effective in influencing customers’ attitudes, views and behavior, are those that succeed in applying the advice of the Roman statesman Cicero and think the customer’s thoughts, feel the customer’s feelings and speak the customer’s words through their marketing campaigns.
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