While selling a product or service in a competitive marketplace can be a challenge, it is a proverbial walk in the park compared to what most non-profit organizations experience as they strive and, indeed, often struggle to capture the hearts and wallets of their donor base.
We're thrilled to announce that we've launched a new division specifically for nonprofits called ExactAsk ("the science of donation maximization").
Personalized content is the missing link between propensity scores and executing successful marketing campaigns. As discussed in the first 3 parts of our Propensity Series, the use of Propensity Scores is a marketer’s golden ticket to paradise because it has proven to increase an organization’s bottom line in two ways:
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