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How charity:water is Winning the Hearts & Wallets of Donors

November 12, 2015 0 Comments

While selling a product or service in a competitive marketplace can be a challenge, it is a proverbial walk in the park compared to what most non-profit organizations experience as they strive and, indeed, often struggle to capture the hearts and wallets of their donor base.

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Arjuna News, Maximize Fundraising, donor capacity, donor willingness, Marketing

Arjuna Launches A New Nonprofit Division!

September 17, 2015 0 Comments

We're thrilled to announce that we've launched a new division specifically for nonprofits called ExactAsk ("the science of donation maximization").

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Arjuna News, Donation Maximization, Maximize Fundraising, predicted ask amounts, a predictive analytics solution for nonprofits, Marketing

How Do Propensity Scores Lead to Personalized Content? (Part 4/4)

July 10, 2014 0 Comments

Personalized content is the missing link between propensity scores and executing successful marketing campaigns. As discussed in the first 3 parts of our Propensity Series, the use of Propensity Scores is a marketer’s golden ticket to paradise because it has proven to increase an organization’s bottom line in two ways:

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Predictive Analytics for Nonprofits, Arjuna News, personas, propensity data, propensity score data, personalized campaigns, personalized content, personalized solutions, predictive algorithms, propensity scores, Maximize Fundraising

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