We hope you had a fantastic 2015! As you probably know, a lot can change in the digital marketing world over the course of a year, so we wanted to highlight our best and most popular marketing blog posts of 2015. Articles range from predictive lead scoring to how nonprofits can generate more donor revenue - take a look below:
In the Pay-Per-Click (PPC) world, it was the shot heard ‘round the world -- one that is still echoing today. Of course, this refers to General Motors’ decision in 2012 to pull the plug on its $10 million per year Facebook ad account because they determined the ads simply weren’t working.
Remember when Facebook was a purely social site? It wasn’t so long ago when businesses had to take great care to keep their calls to action low key and direct sales information below the radar. This left most businesses and organizations struggling for ways to make Facebook a useful, profitable platform. These days, Facebook provides a number of ways for businesses to use this far-reaching tool to grow and prosper, rolling out new features and functions for commercial pages on a regular basis.