Personalized Ask Amounts for your Giving Tuesday Campaigns

April 13, 2016 0 Comments

Spring has sprung, which means that days are getting longer, temperatures are rising, kids are craving summer vacation, and smart nonprofits are already planning for “Giving Tuesday”, which as we all know will arrive in a proverbial blink of an eye -- as it always does!

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10 Tips for Successful Young Alumni Campaigns

March 9, 2016 0 Comments

Today’s universities need to design and deliver fundraising campaigns that target, attract and engage young alumni – not only to turn them into today’s financial supporters, but even more importantly, to cultivate them into major donors down the road.

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Why Building a Custom Ask Amount Formula isn't the Answer

January 21, 2016 0 Comments

Colleges and universities work very hard throughout the year to maximize annual giving revenues, and ideally, hit their targets: whether that happens to be $2 million, $200,000, or any other specified amount. As long as they reach their goal, they are happy – though of course not complacent, since the next campaign is always around the corner!

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Arjuna News, maximize annual giving revenue, personalized ask amounts