As you well know, the world wide web is a gathering of millions of users around the globe. As you launch your marketing program, it would seem this huge audience is just waiting to hear about your latest project, worthy cause or engaging life philosophy. If only you could find that great, big megaphone. Blast your message far enough, and surely it will meet enough ready eyes to move your initiative forward: Superbowl reach at a budget you can afford.
Email Marketing has never been more alive than it is today – it’s simply the most effective way to keep customers and prospects engaged with your organization. But, as marketers, your most time-consuming task is creating an email list of people that should be targeted with a specific campaign that will generate a desired outcome, whether it’s increased revenue, donations, purchases, or clicks. You find yourself slicing and dicing your customer base for hours, trying to come up with the perfect list. A marketer’s dream is being able to quickly segment a customer base into healthy email lists, but according to the Marketing Sherpa 2013 Email Marketing Benchmark Report:
Personalized content is the missing link between propensity scores and executing successful marketing campaigns. As discussed in the first 3 parts of our Propensity Series, the use of Propensity Scores is a marketer’s golden ticket to paradise because it has proven to increase an organization’s bottom line in two ways:
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