In order to get to the next stage of growth, some B2C companies have started borrowing a tactic from the B2B lead generation playbook by using Predictive Lead Scoring (PLS) to rank their prospects or leads, and determine the best engagement strategy.
We’re so proud of Steve Goodman, Arjuna Solutions' Chief Relationship Officer, who was recognized with an Excellence in Teaching Award for the 2014-2015 academic year at Georgetown University. Steve has a been a professor within Georgetown’s Sports Industry Management (SIM) graduate program since 2010, teaching classes such as “Sports Marketing Strategies, Sports Leadership, Management & Entrepreneurship, and Sales, Promotion & Revenue Generation”. Steve has elevated the SIM program with his unwavering commitment and contributions through educating, challenging, mentoring and inspiring his students.
You’ve crafted a powerful message, sure to engage your audience. The e-mail is well-written, nicely laid out, and carefully designed to hit all the important criteria of an effective e-mail (click the following link to visit our "8 Steps for Effective Engaging Emails" blog article]. Now it’s time to make what may be the most important decision of all: When should you time your emails? Despite all the things you’ve done right, if it doesn’t get opened and read, it’s a flop. Timing – it turns out – is everything.
Email Marketing has never been more alive than it is today – it’s simply the most effective way to keep customers and prospects engaged with your organization. But, as marketers, your most time-consuming task is creating an email list of people that should be targeted with a specific campaign that will generate a desired outcome, whether it’s increased revenue, donations, purchases, or clicks. You find yourself slicing and dicing your customer base for hours, trying to come up with the perfect list. A marketer’s dream is being able to quickly segment a customer base into healthy email lists, but according to the Marketing Sherpa 2013 Email Marketing Benchmark Report:
Known as one of DC’s signature galas and charity fundraisers, the SneakerBall event has had a profound social impact on the greater Washingtonian community bringing together leaders from business, sports, politics and local nonprofits. It is the only black tie and sneaker gala that celebrates the best of sports in the Greater Washington, DC region while helping to raise money for the DC Special Olympics and Greater Washington Sports Alliance Foundation.
Propensity Scores should be your breakthrough marketing technology. Why? Well, your ability as a marketer to understand your customer’s behavior before he or she makes an online purchasing decision puts the ball back in your court. The problem is customers have total control over their purchasing decision by using the web to research, compare and interact with others. And as marketers, we haven’t had the capability to connect the dots from all of the customer data being collected across disparate sources; therefore, we haven’t been able to effectively respond to customers as unique individuals. However, propensity scores help you solve this problem by identifying why each of your customers purchases your product or not. As a result, you can take back control and increase revenues by implementing the propensity scores below into your marketing analytics program:
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