Monetize Facebook Ads With Predictive Analytics

July 8, 2015 0 Comments

In the 1996 blockbuster “Jerry McGuire,” a brash hotshot athlete commands his agent to shout out four words that capture what their relationship is all about: "SHOW ME THE MONEY!"

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Arjuna News, monetize Facebook ads, predictive analytics for marketers

8 Best Practices to Maximize ROI from Predictive Analytics

June 2, 2015 0 Comments

Back in 2010, forecasted that something new and interesting called predictive analytics was emerging as a “game changer.” Well, fast forward a handful of years, and we can easily see that the prediction was an understatement – because predictive analytics hasn’t just changed the game for marketing professionals: it has fundamentally reinvented it.

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Arjuna News, maximize ROI from predictive analytics, marketing analytics assessment, predictive analytics for marketers

Looking for Better Target Marketing With Your Own Data?

May 13, 2015 0 Comments

It’s just as true in marketing as in real life: If you try to be all things to all people, you’ll end up spending more resources for fewer results. With the massive reach of the internet, it’s tempting to blast messages through e-mails and social media, hoping to catch customers and prospects through sheer volume. But this approach can cause several problems:

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Arjuna News, personality-based analytics, better target marketing, propensity scores for marketers, cost-effective marketing, predictive analytics for marketers

What Drives the 3 R's of Marketing Success?

April 29, 2015 0 Comments

Remember when kids were sent off to school for the 3 R’s: Reading, (w)Riting and Rithmetic? If you’re a marketer, you’re likely looking at some different – but equally important – R’s to measure the success of your campaign: Revenue, Response Rate, and Reduction in overall marketing cost.

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Arjuna News, Big data, direct marketing solution, marketing success using predictive analytics, predictive analytics for marketers