Know Who To Prioritize When Sending Out Financial Offers

August 5, 2015 0 Comments

If losing market share and mind share to the competition is a marketing professional’s #1 worry, then grappling with winning back lapsed customers is a close second.

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Arjuna News, how to reactivate lapsed customers, predictive lead prioritization, how to win back lapsed customers, how to prioritize your leads and lapsed customers

Increase Conversions Without Ever Changing Your Marketing

July 22, 2015 0 Comments

Marketing and sales professionals from organizations have long-since known that “not all customers are created equal.” Rather, some are much more valuable and profitable than others because they have a greater likelihood of converting. But, we find that many B2C organizations are spending a lot of resources having their marketing team try to qualify the right leads in order to pass them along to their sales people to close the deal.

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Arjuna News, create prioritized lists of leads, decrease cost per acquisition, increase conversions with predictive analytics, predictive lead prioritization

Predictive Lead Prioritization Helps B2C Businesses Succeed

June 30, 2015 0 Comments

In order to get to the next stage of growth, some B2C companies have started borrowing a tactic from the B2B lead generation playbook by using Predictive Lead Scoring (PLS) to rank their prospects or leads, and determine the best engagement strategy.

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Predictive Analytics, Arjuna News, B2C marketing, propensity to convert, predictive lead prioritization

Win Back Lapsed Customers with Predictive Lead Prioritization

June 17, 2015 0 Comments

Lapsed customers can be some of the best prospects for B2C companies. Why? You already know what these former customers are interested in, how much they’re willing to spend, and you can reach out to them directly because you already have their contact information. That's why targeting lapsed customers can be one of the fastest ways B2C companies can grow their bottom line (especially when compared to targeting cold prospects who have never bought your solution and you know very little about).

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Arjuna News, re-activating customers, predictive lead prioritization, predictive analytics platform, how to win back lapsed customers, propensity score

How Can Marketers Turn Free Users Into Paying Customers?

June 9, 2015 1 Comment

In the endless race to get and stay on their prospects’ radar screens, many companies offer free services. However, while this strategy can be used to build a community and publicize a brand, it doesn’t necessarily translate into what companies ultimately need to survive: revenues. Indeed, Totango’s research on SaaS conversions revealed that only 20% of free trial users ever become paying customers.

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Arjuna News, activate a specific audience, predictive lead prioritization, predictive analytics platform