The Missing Piece of the Inbound Marketing Puzzle

August 11, 2015 0 Comments

Over the last several years, conventional marketing and sales strategy has transitioned from an outbound-based approach to an inbound-based approach. The former focuses on repeatedly pushing messages to mass audiences through ongoing promotions, advertising, public relations and sales campaigns. The latter involves attracting target audiences by creating and publishing compelling and engaging content that builds a relationship.

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