How Do Propensity Scores Lead to Personalized Content? (Part 4/4)

July 10, 2014 0 Comments

Personalized content is the missing link between propensity scores and executing successful marketing campaigns. As discussed in the first 3 parts of our Propensity Series, the use of Propensity Scores is a marketer’s golden ticket to paradise because it has proven to increase an organization’s bottom line in two ways:

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