Arjuna Solutions Around Town

April 8, 2015 0 Comments

Last month was quite busy for Arjuna Solutions as team members were scattered throughout Washington, D.C. holding speaking engagements at a local university and at an educational conference. In particular, Arjuna’s Marketing & Sales Manager, Tatiana Bertolo, was invited to speak to George Washington University (GWU) undergraduate students and Masters of Business Administration (MBA) students on “The Power of Predictive Personas”. The presentation was well received by students as they began to understand the importance of using predictive analysis to create customer segments (i.e. “personas") in order to build marketing and communication strategies and tactics that specifically target these personas.

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