Organizations are spending enormous amounts of time and resources on social media in order to stay on top of the wealth of “information” that gets generated each day. As you may already know, “information” relates to data that organizations have to sift through so they can make sense of it all, and by investing in social media analytical tools, the hope is that it will produce a return that will make top executives proud. However, measuring social media ROI has been very challenging for marketers - not from the lack of data – but because of the inability to identify which pieces of data really matter.
There are many things to look forward to this year in the world of digital marketing. The role of a marketer is constantly changing as new technologies and new constraints come into play, so we have to put our heads together to make sure we’re all prepared for what lies ahead. Here at Arjuna Solutions, we’ve searched around and found what we think are the Top 5 Most Valuable Predictions for 2015. The quicker you tie these predictions to your overall marketing strategy, the quicker you’ll see results come in, so don’t waste any time in getting started!
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