Arjuna's Top 5 Marketing Blog Posts of 2015

December 28, 2015 0 Comments

We hope you had a fantastic 2015! As you probably know, a lot can change in the digital marketing world over the course of a year, so we wanted to highlight our best and most popular marketing blog posts of 2015. Articles range from predictive lead scoring to how nonprofits can generate more donor revenue - take a look below:

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Arjuna News, monetize your Facebook page, how to increase annual giving, digital marketing in 2015, the inbound marketing puzzle, why predictive lead scoring is essential for sales

The Missing Piece of the Inbound Marketing Puzzle

August 11, 2015 0 Comments

Over the last several years, conventional marketing and sales strategy has transitioned from an outbound-based approach to an inbound-based approach. The former focuses on repeatedly pushing messages to mass audiences through ongoing promotions, advertising, public relations and sales campaigns. The latter involves attracting target audiences by creating and publishing compelling and engaging content that builds a relationship.

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Arjuna News, inbound marketing and predictive analytics, the inbound marketing puzzle, predictive lead prioritization for inbound markete