Targeting the precise ask that will increase a donor’s gift without over-reaching and driving them away. This is what ExactAsk is all about — maximizing each gift, each time, for each unique nonprofit cause, for each donor’s giving lifecycle.
Behavioral Economics Modeling and real-time A.I. insight mean the ExactAsk service delivers quickly and precisely even in today's fast-changing environment - predicting donor giving amounts based on what is happening right now. Nonprofits need that agility and power today more than ever.
ExactAsk collects donor data from a wide variety of internal sources and enters it into a patented machine-learning algorithm. That data is then used to deliver personalized Ask Amounts for each individual donor solicitation.
ExactAsk knows exactly how much to ask. Of each particular person. And it keeps learning how to produce the most relevant and effective individual gift arrays over time. So, you can do more. And deliver more good to the world.
Simply complete the campaign worksheet with your campaign types, cadence and volumes.
Securely transfer your dataset and activate the ExactAsk A.I. algorithms.
We continuously and precisely formulate the best ExactAsk gift array amounts for each individual donor.
We deliver. Measure. Learn and refine with continuous improvement over time.